Digital Marketing & CRM Coordinator
Creative enough to market it.
Organized enough to systemize it.
Digital Marketing • CRM • Automation • Customer Journeys
What I do
Coordinating thoughtful digital marketing initiatives that connect businesses with the right audiences.
Building organized CRM systems that bring structure to leads, customers, and everyday business processes.
Building workflows that streamline repetitive tasks and keep communication consistent throughout the customer journey.
Mapping the steps customers take from their first interaction through follow-up, retention, and beyond.
I'm a marketing graduate with experience across digital marketing, business operations, and administrative support. My background has given me the opportunity to work on both the creative and organizational sides of a business. I've been able to develop marketing initiatives and content while also supporting customers and coordinating day-to-day processes.
The more I worked on marketing and operations, the more I wanted to expand beyond them, which led me to discover CRM and automation. Through this, I was able to learn how businesses use these systems to organize customer information, streamline processes, and manage the customer experience.
I enjoy work that allows me to bring structure to ideas, keep moving parts organized, and create systems that make things easier to manage. Whether I'm supporting a marketing initiative or building a workflow, I like finding practical ways to make processes more organized and purposeful.
Where I've worked
Yashi's Matcha & Bakehouse
Jul 2025 – Jul 2026
Led marketing initiatives for a startup café, focusing on brand presence, customer engagement, promotional campaigns, and business growth. Worked across marketing and operations, contributing to customer experience improvements and promotional decision-making.
Key areas
Spiralytics
Jan 2025 – Jul 2025
Supported digital marketing campaigns through prospect research, lead database management, email outreach, and administrative coordination. Maintained organized client data and assisted with communication and follow-up activities to support campaign execution.
Key areas
LK Virtual Solutions
2021 – 2022
Supported clients with social media management, customer inquiries, database management, task tracking, and general business operations.
Key areas
Background
Education
Far Eastern University – Alabang
2021 – 2025
Toolkit
Portfolio
Various CRM and automation systems I've designed in GoHighLevel for different industries and customer journeys.
Catering & Events CRM
A structured CRM system designed to manage catering and event inquiries from consultation through event completion and post-event follow-up.
Focus
Event Management + Lead Nurturing
View Case Study →
Patient CRM & Retention System
A patient management system designed to organize appointment communication, treatment follow-up, and patient retention.
Focus
Patient Communication + Retention
View Case Study →
Real Estate Lead Management System
A real estate CRM designed to organize prospective home buyers from their initial inquiry through consultation, property viewing, decision-making, and the eventual sales outcome.
Focus
Lead Management + Sales Journey
View Case Study →
Approach
I like to understand the goal behind a task or process before deciding how to approach it. Knowing what a business needs helps me create solutions that are practical and purposeful.
I enjoy organizing information, processes, and moving parts into systems that are easier to manage. Whether it's a marketing initiative or a CRM workflow, I look for ways to create clarity and consistency.
I consider how each process affects the customer experience, from their first interaction to follow-up and beyond. The goal is to create systems that work well behind the scenes while still feeling seamless for the customer.
Have a project, opportunity, or idea in mind? I'd love to hear from you.